Brand… Such a short word with such immense meaning for all businesses. Let's discover a bit and delve into this vital issue.
Branding goes way beyond just a logo or unique design. And the best way to understand what a 'brand' is to explain it like the way your customer perceives you.
The brand itself includes everything from your website, social media, logo to the way your customers experience your staff. Even the way you answer the phone influences the way a client perceives your brand. In general, a brand is an ever-evolving subject spanning many areas of expertise: business management, marketing, advertising, design, psychology and others.
𝒀𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅 𝒈𝒊𝒗𝒆𝒔 𝒚𝒐𝒖 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒕𝒚. 𝑰𝒕'𝒔 𝒕𝒉𝒆 𝒆𝒏𝒕𝒊𝒓𝒆 𝒊𝒅𝒆𝒏𝒕𝒊𝒕𝒚 𝒐𝒇 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔.
Why is branding important?
Branding is the secret weapon of most c ompanies. So let's have a look at the reasons why branding is essential to your business.
Makes your company different from the competition.
Helps you connect with customers emotionally.
Allows you to be clear with your organization's strategy and stay focused
Promotes recognition because people tend to do business with companies they are familiar with.
Helps your consumers know what to expect by making your products easy-to-choose
Makes it a more appealing investment opportunity because of its firmly established place in the marketplace.
Improves employee pride and satisfaction.
It's the best strategy to attract top-quality talent.
It's noteworthy that branding has to be considered from the very beginning of your business. By comparison, reputation builds up whether the company does something about it or not. So, in turn, understanding and using branding only mean that you take the reins and try to control what that reputation looks like.
Your business needs strong brand positioning to stand out from the crowd. Otherwise, a massive amount of competition will swallow you into the tremendous faceless mass.
How to start building your brand?
We've prepared a checklist that you can easily coordinate in building your own brand.
Research your target audience and your competitors.
Pick your focus and personality.
Make sure your business name is speaking to you and your target audience.
Write your slogan.
Choose the look of your brand (colours, font, make templates).
Design your logo.
Apply your branding across your business.
While you might revisit some steps after a while, you must consider each aspect as you shape your brand identity.
Do you still have doubts about the importance of a brand?
Remember that the best branding is built on a strong idea that you and your staff can hold on to, commit to and deliver upon. In addition, with the proper branding, you have the chance to get some control over how people perceive your business, so you don't want to overlook this.
Interested in learning more? Subscribe and stay tuned!
Brand-Aid Creative Team