ACHIEVING SPECTACULAR ROI WITH EMAIL MARKETING COMPANY’S BFCM STRATEGY

One of our clients is a collagen brand located with a primary office in the United States, yet sending worldwise. Our primary objective as an email marketing company was to enhance their email marketing strategy, with a particular focus on Black Friday and Cyber Monday (BFCM) campaigns. The total result was nothing short of spectacular - ROI of 4,425.95%.

Their revenue surged by an impressive 48% compared to the previous year. When another email marketing agency handled their Black Friday campaigns the year before, revenue only increased by 10%. This shift highlighted the potency of email marketing over traditional ads, showcasing its pivotal role in driving revenue success.

Why Your Business Needs A Comprehensive BFCM Email Marketing Strategy

BFCM are pivotal moments in the retail calendar, offering businesses a unique opportunity to significantly boost their revenue. A comprehensive and professional email marketing agency is essential for several reasons:

Maximising Reach & Engagement

During BFCM, consumers are inundated with offers from various brands. A well-crafted email marketing strategy ensures your messages stand out, reach the right audience, and engage them effectively.

Driving Urgency & Conversions

BFCM is all about creating a sense of urgency. Timely and targeted emails can drive immediate action, encouraging customers to make purchases before the deals expire.

Building Customer Relationships

Beyond just sales, a strategic email campaign can strengthen customer relationships. By providing valuable content and personalised offers, you can enhance customer loyalty and long-term engagement.

Leveraging Data & Insights

A professional email marketing company strategy leverages data to optimise campaigns. By analysing customer behaviour and preferences, you can tailor your messages for maximum impact.

Integrating Multi-Channel Efforts

Combining email with other channels like SMS can amplify your reach and effectiveness. A cohesive strategy ensures consistent messaging and multiple touchpoints, increasing the likelihood of conversions.

Crafting a successful Klaviyo email marketing strategy can further enhance your BFCM campaigns. By leveraging Klaviyo campaigns, you can deliver personalised and targeted messages to your audience, driving higher engagement and conversions. Collaborating with an experienced email marketing expert can help you make the most of your Klaviyo platform, maximising your BFCM results.

BFCM Strategy & Results - ROI Of 4,425.95%

Our email marketing agency developed a clear Black Friday and Cyber Monday email campaign strategy, including SMS campaigns to increase engagement and revenue. Starting from November 15, we sent daily email campaigns leading up to BFCM to boost engagement and drive sales, resulting in a phenomenal ROI of 4,425.95% during the BFCM period. The continuation of the offer until December 4 ensured sustained customer interest and engagement, underscoring the importance of strategic planning and execution in maximising ROI during high-impact shopping events like BFCM.

In looking closer at our performance, the data speaks volumes. The conversion metric saw a significant increase compared to the previous year. From November 15 to December 4, our business saw an impressive total revenue of $94,661.90, marking a 14% growth from the prior year. What's truly remarkable is the attributed revenue per recipient, standing at $0.30, with $65,395.45 attributed revenue accounting for 69.08% of the total revenue - an incredible 48% growth from the previous year.

Breaking down our campaigns, we see that a substantial portion of this success came from our email campaigns, contributing $62,544.62 toward our revenue. SMS campaigns also played a role, bringing in $2,850.83. These results underscore the effectiveness of our multi-faceted approach, demonstrating the impact of well-planned campaigns and targeted communications.

Our approach involved strategic planning and precise execution to ensure maximum impact. Let;s have a closer look at our strategy!

Strategic Planning & Execution

To maximise the impact of the BFCM campaigns, we meticulously planned and executed a series of targeted email and SMS campaigns. Our strategy included:

1. Pre-BFCM Teasers

We began with teaser emails to build anticipation and excitement among subscribers. These emails hinted at upcoming deals and exclusive offers, creating a sense of urgency.

2. Daily Campaigns

From November 15, we ramped up our efforts with daily email campaigns. Each email was carefully crafted to highlight different products, special discounts, and limited-time offers. This consistent communication kept the brand top-of-mind for customers.

3. Segmented Targeting

We utilised customer segmentation to tailor our messages. By targeting specific groups based on their past behaviour and preferences, we ensured that each email was relevant and engaging.

4. SMS Integration

To complement our email efforts, we integrated SMS Klaviyo campaigns. These messages served as timely reminders and additional touchpoints, further driving engagement and conversions.

Revenue Highlights

Our successful BFCM strategy, coupled with a notable 25% OFF sitewide offer, led to exceptional revenue generation during this period. The strategic combination of well-timed emails and SMS messages, combined with the Thanksgiving Day offer, resulted in high engagement and conversion rates, highlighting the effectiveness of our approach.

• November 15: $8,297

• November 18: $6,720

• November 21: $5,074

• November 23 (Happy Thanksgiving offer): $7,440.75

• November 24: $8,427

• November 27: $5,540

So let’s highlight the key takeaways:

• Consistency Is Key → Daily emails kept the brand top-of-mind and maintained a steady flow of traffic to the website.

• Segmentation Works → Tailoring messages to specific customer segments increased relevance and engagement.

• Multi-Channel Approach → Integrating SMS with email campaigns provided multiple touchpoints, enhancing overall effectiveness.

Additional Strategies Implemented

While the BFCM campaigns were the highlight, we also implemented several other strategies to enhance the overall email marketing performance.

Revamping The Welcome Flow

We rewrote, redesigned, and rebuilt the Welcome flow to set the tone for new subscribers. This email flow introduced them to the brand’s rewards program, story, bestsellers, and more, laying a strong foundation for future engagement and loyalty.

Master Template Redesign

We reworked and improved the master template to reflect the essence and uniqueness of the brand. This included creating a new footer that aligned with the brand’s premium image, enhancing the visual appeal and ensuring consistency across all communications.

Implementing Abandoned Checkout & Abandoned Cart Flows

We created these two email flows to help recover potentially lost sales by reminding customers of the items they left behind.

Our partnership with this premium luxury brand showcases the power of a well-executed email marketing strategy. By focusing on design, flow optimization, and a balanced content approach, we were able to drive substantial revenue and engagement. The success of the BFCM campaigns underscores the importance of strategic planning and execution in achieving remarkable results.

Elevate Your Brand’s Success With Brand-Aid Email Marketing Experts

With Brand-Aid professional email marketing services and effective email flows, you can streamline your customer communication and drive impactful results during the BFCM period. Embracing the power of email marketing in your overall marketing strategy can lead to significant growth and success for your business.

Imagine what we can achieve together! REACH OUT to us today and let’s create your next big success story!